Kendall Jenner Named The New Face Of Estee LauderPublished on November 17, 2014.
Kendall Jenner has landed an impressive new gig: the face of Estee Lauder!
“It honestly feels like a dream to represent such an iconic beauty brand – it is an incredible honor and quite humbling,” Kendall said of her new opportunity. “I found out when I was backstage at Paris Fashion Week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
The cosmetics and fragrance company is excited about Kendall, too. “Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, global brand president of Estée Lauder.
She continued: “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
The younger sister of reality stars Kim, Kourtney and Khloe Kardashian, Kendall has been gradually building her modeling career and social media presence. She has over 30 million followers on her various social media accounts, making her the most popular model on social media.
When she was able to tell her fans about the Estee Lauder news, she posted an Instagram photo of herself yelling in shocked excitement, with the caption, “This is exactly how I feel right now.” It’s already earned over 736,000 likes.