Lifetime Will Air A Record 28 Christmas Films For 2019Published on July 16, 2019.
Lifetime Network is stepping up in the made-for-TV Christmas film genre this coming holiday season!
Entertainment Weekly reports that the network has ordered a record 28 holiday films for 2019, which is 10 more than the 18 original Christmas films it released last year. The network also announced that two of them will feature two stars who have become known for their Christmas movies, Melissa Joan Hart and Tia Mowry- Hardict.
Hart stars as an event coordinator in Christmas Reservations, and a handsome widower factors into the wintry mix. Meanwhile, Mowry-Hardrict headlines A Very Vintage Christmas, which involves an antique shop and the search for the owner of a mysterious box filled with romantic souvenirs.
Lifetime’s announcement comes hot on the heels of the Hallmark channel revealing it is also aiming for a record-breaking holiday season with plans to air 40 Christmas movies in what is the 10th anniversary of Hallmark Channel’s beloved Countdown to Christmas special which kicks off extra early this year on October 25, 2019.
“The tenth year will be the biggest, boldest Christmas in Hallmark Channel history,” Crown Media executive VP of programming Michelle Vicary said. “Over the ten years, we have endeavored to be the no. 1 holiday destination, and achieved that over the last several years. What was different about last year — and what’s going to be really big about this year — is just how culturally relevant this has become in people’s minds beyond the programming, where we have towns asking if they can decorate themselves like a Hallmark Channel Christmas movie, and people having watch parties.”