Giuliana Rancic Goes Platinum Blonde – See The Look

Published on July 21, 2014. Updated October 15, 2014
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Giuliana Rancic is now a blonde (see the video for the look)!

The E! host recently underwent a drastic hair transformation, turning her brown hair to a bright, platinum blonde.

“This week, I was just thinking about it, I was like, ‘I just want to go really blonde,'” she explained. “No highlights, nothing, just BAM — blonde.”

She posted a video of herself getting the platinum dye job, telling fans, “I am about to embark on a drastic hair change. Hair is temporary, it’s not like plastic surgery, so it’s fun to change your hair.” Check out the video to see Giuliana’s intense transformation!

Giuliana trusted her tresses to hair stylist Yvonne Brown, known for her celebrity colorist jobs at Meche Salon in Los Angeles — and Giuliana was excited but shocked by the results. She’s still not used to seeing her reflection.

“It’s shocking to see, every time,” she told her fellow E! hosts after debuting her new ‘do. “When I get to the mirror, it’s like whoa whoa whoa…it’s really blonde.”

Ross Matthews said he had a gasping moment when he saw Giuliana’s new color — but when Giuliana suggested he go blonde too, he shot down the idea. “Not gonna happen,” he said.

What do you think of Giuliana’s new hair color? Is the blonde look too drastic?

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